Professional Website for Lawyers
Clients looking for a lawyer are usually in a stressful situation. Your website must convey within seconds: I am in the right place, I will be understood here, someone is professionally competent and humanly approachable. We develop law firm websites that build trust, comply with the professional code and are found for local searches in your legal areas.
Why law firms need a dedicated website - even when fully booked
Many established law firms consider their workload sufficient and see the website as a chore. That used to be true. Today, clients almost always check online before the first contact - even for personal recommendations. Anyone without a website or with an outdated design from 2010 loses mandates to younger firms that look more professional on Google. This especially affects profitable legal areas such as inheritance law, family law and labour law, where clients actively research before calling.
The website is also the only channel over which you fully control the presentation. Lawyer portals such as anwalt.de or chambers only show minimal information - you can neither explain your focus areas in detail there nor convey the atmosphere of your firm. Your own website can. And it stays - independent of portal fees, algorithm changes and third-party providers.
Core areas of a convincing law firm website
The homepage conveys positioning and quality within seconds. A calm, professional design, a clear claim ("Your law firm in [city] for [legal area]"), a short, factual description of your firm and a direct contact path - more is not needed. Sensationalist exaggeration is prohibited under § 43b BRAO and § 6 BORA anyway. We consistently use factual language that conveys competence without crossing lines.
Each important legal area gets its own subpage. This is the decisive SEO building block: clients search for "family law [city]", "labour law attorney [city]", "inheritance law [city]", "traffic law attorney" or "tenancy law [city]". A general firm page is not enough for these searches. Per legal area we describe 800-1500 words: typical cases, procedure of a mandate, legal fundamentals, frequently asked questions. This creates trust and ranking at the same time.
The team page introduces lawyers personally - with photo, career, specialist attorney titles, admissions, publications and lectures. Specialist attorney titles are advertising-effective and permitted because they are based on state-recognised qualifications. We structure the presentation cleanly and factually, without falling into self-praise. A dedicated page per partner is recommended if there are several attorneys.
The contact area contains phone number, email, postal address, map (GDPR-compliant) and a slim mandate request form. The form documents the initial contact in a legally compliant way and contains a GDPR-compliant consent. For urgent matters we point to the phone number; substantive enquiries are accepted by email or form.
Professional law: BORA, BRAO and competition law
Lawyer websites are closely watched - by chambers, competitors and lawyers who send warning letters for violations. § 43b BRAO and § 6 BORA regulate what is permissible: factual information about professional activity, references to focus areas, specialist attorney titles in accordance with the requirements of the FAO. Sensationalist advertising, comparisons with other firms, misleading success claims or specific case details with reference to opponents are not permitted.
We know these requirements and review every phrase critically. This starts with the homepage headline and ends with the footer note containing mandatory information. The complete list includes, among others: name and professional title, state that awarded it, competent chamber, applicable professional regulations with a link to the BRAK database, professional liability insurer with geographic scope, VAT ID and - for specialist attorney titles - the awarding chambers. These mandatory entries are cleanly integrated into the imprint and footer.
GDPR, confidentiality and encrypted communication
Law firms process particularly sensitive data. The GDPR requires corresponding protective measures - and this also applies to website forms and contact channels. We build TLS-encrypted forms, separate consents for data processing, no Google Fonts from external servers, privacy-compliant map integration (without cookies) and clear notes on retention periods. On request we set up encrypted mandate request channels with PGP or S/MIME.
The attorney-client confidentiality obligation (§ 43a BRAO) has consequences on the website: we do not request detailed case descriptions in the initial request form but only what is necessary for an initial assessment - contact details, legal area, short reason. Details are then discussed by phone or in a secured channel. This protects both clients and you.
Frequently Asked Questions about Law Firm Websites
What mandatory information do BORA and the professional code require on a law firm website?
Mandatory information includes name, professional title with the state that awarded it, competent bar association, applicable professional regulations (BRAO, BORA, RVG) with a link to the BRAK, professional liability insurer with geographic scope and VAT ID. We review and implement these entries in a legally compliant way in the imprint and footer.
May I present case successes on the website?
BORA § 6 allows factual information on activity and qualifications but prohibits sensationalist advertising. Specific case details with named opponents are off limits. General descriptions of legal areas, specialist attorney titles, publications and lectures are permitted. We word content so your competence is visible without violating professional law.
How do we handle client reviews?
Reviews on Google or anwalt.de are permissible but cannot be used unchecked. Client quotes need explicit consent for publication. We recommend a link to the external profile plus 2-3 approved client testimonials - anonymised where desired. Paid reviews are risky under competition law and we consistently advise against them.
Should I show prices or a fee calculator?
Statutory fees (RVG) may and should be explained as orientation. On request we build a slim RVG calculator for typical cases. Private fee agreements are usually discussed at the initial consultation. What matters is transparency: clients who compare online value clarity about the range more than exact numbers.
Can I create a dedicated page for my area of law (e.g. family law)?
Yes - and it is the most important SEO building block. For each major legal area we build a dedicated subpage with 800-1500 words that explains typical cases, sketches the procedure and orients clients. This way you are found for queries such as "family law attorney [city]" or "divorce lawyer [city]" - not only via your name.
What does a law firm website cost?
Starter from EUR 599 net for a clear law firm website with 2-3 legal areas plus maintenance from EUR 59 net per month. For more specialist attorneys, several legal areas or a firm blog we plan an extended package. Details are clarified in the free 30-minute initial consultation.
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What We Have Already Delivered
For a therapy practice, we developed a trilingual website with an animated landing page, interactive map and automatic contact form - features that are not achievable with a website builder or template.
View reference project →Full details on scope, packages and prices can be found on our Web Development services page.
View packages and prices →Ready for your new law firm website?
In a free initial consultation, we discuss your legal areas, target group and positioning. Step by step, a website emerges that is appropriate for your firm and confidently fulfils BORA requirements.
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