Professional Websites for Law & Tax Advisory

For lawyers and law firms, presenting practice areas is the most important content building block. Clients search specifically for lawyers in employment law, family law, tenancy law or criminal law, and they choose the firm whose website most clearly demonstrates competence in the relevant field. We structure practice areas so that potential clients quickly recognise whether the firm is the right place for their case, with clear descriptions instead of legal jargon that laypeople cannot interpret.

The BRAO and the professional code for lawyers (BORA) set the frame for the online presence. Mandatory information on admission, the competent bar association, professional liability insurance and, where applicable, partners and professional companies must appear completely and correctly. Advertising statements must remain objective and verifiable; sensationalist superlatives or promises of success are not permitted. We develop law firm websites that meet these requirements structurally rather than as an afterthought.

The threshold for contacting a lawyer is high for many people, especially when facing a legal matter for the first time. Clients wonder what an initial consultation costs, whether they are already committed and which documents to bring. A website that openly answers these questions significantly lowers the contact barrier. We integrate clear information on how instruction works and offer various contact options, from a structured form with case categories to information on phone availability and video conference options.

Tax advisors offer a broad range of services, from ongoing bookkeeping and annual accounts to tax returns for individuals and tax planning advice for businesses. The website must fully and clearly reflect this spectrum, because many potential clients do not know in detail what services a tax advisor offers. A clear overview of services helps with orientation and shows that the practice can do more than just prepare tax returns.

The online presence must meet the requirements of the Tax Consultancy Act (StBerG) and the professional code for tax advisors (BOStB). Mandatory information on admission, the competent Chamber of Tax Advisors, professional liability insurance and the legal form of the practice must appear completely. Advertising statements are generally permitted but must remain objective and must not impair the dignity of the profession. We design tax advisor websites that convey competence and approachability without crossing the professional boundaries.

Digital collaboration is an important decision factor for many clients. The website should clearly communicate how digital document submission works, which interfaces exist with common accounting software and whether the practice offers digital client portals. We design this information to signal competence in modern workflows without technical details that overwhelm clients, and with a clear message that the practice is up to date.

Specialist attorney titles (Fachanwalt) under the Specialist Attorney Regulation (FAO) are one of the most important qualification signals in the German legal market. Clients search specifically for specialist attorneys for employment law, family law, criminal law, tax law, tenancy law, traffic law, IT law, medical law or inheritance law, the nine most in-demand specialisms. This page serves as a hub overview for firms that offer one or more of these specialisations and want to position the topic prominently.

The Fachanwalt title may only be used if the requirements of the FAO are met: theoretical and practical knowledge through a formal course, proof of a defined number of cases and regular professional development. The website must name the title in exactly the form permitted by the FAO, for example "Fachanwältin für Arbeitsrecht", and may not use abbreviated or altered designations. Beyond that, the BRAO advertising rules require objective information on focus areas and activities; exaggerated statements, promises of success or comparative claims about other firms are not permitted.

For the website this means: each specialism deserves its own sub-page with a precise description of typical mandates, a lay-friendly explanation and a clear delimitation of the services offered. Search engines reward this depth, and clients can find exactly the area they are looking for. We develop specialist attorney websites with a clear information architecture that both showcases the qualification and reliably respects BRAO-aligned external communication.

Auditors (Wirtschaftsprüfer) are members of a statutorily regulated liberal profession, framed by the Public Auditor Regulation (WPO) and the bylaws of the Chamber of Public Auditors (WPK). The audience consists of executives, CFOs, supervisory boards and private-equity investors, a demanding B2B audience with high expectations of seriousness, professionalism and discretion. The website must convey within seconds what type of engagements the firm stands for: statutory audits, voluntary audits, audit-related advisory, due diligence, IT audit or special investigations.

Distinguishing the audit practice from tax advisory is a central positioning aspect. Many firms are structured as WP/StB companies, offering both professions under one roof. The website should clearly separate which services are delivered as auditor, which as tax advisor and which within integrated advisory. The WPO requirements on independence, confidentiality and self-commitment must be reflected in the presentation, as must the correct mandatory details regarding the competent chamber, the professional register entry and professional liability insurance.

For auditor websites, a clean, restrained design paired with high informational depth works best. Industry expertise, client structure, international networks, competencies around IFRS, HGB, audit review regulations, IDW standards and modern tools such as data analytics or automated audit procedures belong transparently on the site. We develop audit firm websites that make professional authority, capacity and regulatory alignment equally visible and simplify access for the right mandates.

Notaries hold a special role in the German legal system. As independent holders of a public office, they stand between the parties and ensure legally sound certifications. This neutrality and official function must be reflected in the online presence. A notary's website differs fundamentally from that of a law firm: it conveys objectivity and reliability, avoids promotional exaggeration and places the service at the centre, not the person.

§29 of the Federal Notarial Code (BNotO) and the recommended guidelines of the Federal Chamber of Notaries set tight advertising limits for the online presence. Advertising is in principle not permitted; what is allowed is objective information about the person, admission, official seat, certification activities and language competencies. These restrictions apply with particular strictness to Nur-Notare, that is full-time notaries. For Anwaltsnotare, who are also active as lawyers, the BRAO rules and the BNotO rules apply in parallel, with a clear separation of the two roles on the website.

Certification work covers a wide range of areas: property purchase contracts, company formations, inheritance contracts, wills, prenuptial agreements and lasting powers of attorney. For many clients, visiting a notary is a one-off or rare occasion. The website should explain, for each certification area, in an objective tone what clients can expect, which documents must be submitted in advance and which deadlines apply. We develop notary websites that inform clients reliably, simplify organisational preparation and consistently respect the advertising limits set by the BNotO.

In Germany, mediation is rarely exercised as a sole primary profession. In practice it is an additional qualification that lawyers, psychologists, auditors, coaches or HR professionals acquire to accompany conflicts in a solution-oriented way outside court proceedings. The website must therefore clearly position the underlying profession from which mediation is offered and delimit the mediator's role cleanly from classic interest representation.

Commercial mediation (Wirtschaftsmediation) is a particularly relevant field: supporting conflicts inside and between companies, including shareholder disputes, workplace conflicts, succession questions, contract disruptions, project or team conflicts. The audience consists of executives, shareholders, heads of HR and legal departments. The website should clearly describe specific mediation triggers, typical formats (single mediation, co-mediation, shuttle mediation), duration, cost and confidentiality. Certifications under the German Mediation Act (MediationsG) and the Certified Mediator Training Ordinance (ZMediatAusbV) build trust and should be named transparently.

The threshold for contacting a mediator is often high, because the parties involved may not yet see the conflict as resolvable or do not know what to expect. The website should explain the mediation process step by step, from the initial meeting through joint sessions to the final agreement. Information on costs, duration and confidentiality answers the most common questions in advance. We design the contact path to be low-threshold, with the option to request information informally first without committing to a formal process.