Professional Website for Dental Practices
Your practice website is the first impression new patients get of you - often long before their first appointment. We develop dental websites that make your competence and practice atmosphere visible, are built accessible under BFSG, comply with medical advertising law (HWG) and win new patients through clear appointment requests.
Why dental practices need a dedicated website
Dental services are among the most intensively researched health topics online. Anyone considering implants, orthodontics for their child or a whitening treatment compares practices carefully - and the website decides within seconds whether interest remains or someone clicks on to the next practice. Directory portals such as jameda or Doctolib do deliver leads, but they do not replace a dedicated website where you can present your practice, team and focus areas exactly the way you want.
Dental practices differ significantly from family doctor practices in how patients research online. The focus is often on specific treatments: "dental implant cost", "veneers experience", "orthodontics for adults", "anxiety patient dentist". A modern website answers exactly these questions - with dedicated, search-optimised focus pages that explain the treatment process, duration, realistic expectations and - where legally permissible - cost ranges. This way you are not only found, you are also chosen.
What we build for your dental practice
Every dental website we build consists of several clearly structured areas that together create a convincing overall picture. The homepage leads with a high-quality image of the practice or team, clear opening hours and a prominent appointment request, guiding visitors directly to your core offering. A team page introduces dentists and staff with qualifications and continuing-education focuses - personal but without seeming like advertising, as required by the Medical Advertising Act.
The services area forms the heart of the website. Each focus area gets its own subpage: implantology, orthodontics (including aligner therapies such as Invisalign), aesthetic dentistry, periodontology, endodontics, prophylaxis and paediatric dentistry. Each page explains the treatment process, the technology used, duration and aftercare. This structure fulfils the search intent of your patients and signals to Google that you are professionally positioned in these areas - an important SEO factor.
Legally sensitive topics such as before-and-after images, information on qualifications and advertising statements are reviewed under the Medical Advertising Act and the professional code of the regional dental chamber. Imprint and privacy policy are tailored and contain all mandatory information - medical licence, chamber, competent supervisory authority, professional liability insurance and legal regulations. On request, we work with your data protection officer.
Accessibility and patient journey
Since June 2025, the German Accessibility Reinforcement Act (BFSG) has been in force. For dental practices serving end consumers, this means the website must generally be usable to WCAG 2.1 Level AA. We implement this from the start - sufficient contrast, semantic HTML, keyboard operability, meaningful alternative text for images, clear form labelling and screen reader compatibility. This benefits not only people with disabilities but is also rewarded by search engines and makes the site more pleasant for all visitors.
The patient journey is deliberately simple: anyone wanting an appointment reaches the form in at most two clicks from any page. Anyone seeking information finds focus areas via a clear service overview or structured navigation. Anyone in an emergency sees the dental on-call service phone number prominently displayed - which relieves the practice hotline and builds trust. Mobile-first design ensures that all of these elements work just as well on a smartphone as on a desktop.
Technical foundation and ongoing costs
We do not build dental websites on WordPress or a site builder, but on modern static technology (Astro + Tailwind CSS). This has tangible benefits for practices: no weekly security updates for plugins, no risk from hacks via known WordPress vulnerabilities, significantly faster loading times - especially on smartphones - and minimal maintenance effort. Ongoing costs remain predictable and low as a result.
We take care of content changes for you: new team members, adjusted opening hours, new focus areas, updated holiday notices. Larger changes - such as an additional focus page - are discussed within the monthly maintenance or as a separate small project. This way you always know what your website costs and do not have to deal with a content management system yourself.
Frequently Asked Questions about Dental Practice Websites
Am I allowed to show before-and-after images on my dental practice website?
The German Medical Advertising Act (HWG) prohibits before-and-after images of surgical plastic procedures (§ 11 (1) No. 5 HWG). For purely cosmetic dental services such as whitening or veneers, such images are partially permitted but must not be misleading. We review each case individually to keep your presentation legally compliant.
Does my dental practice website have to be accessible?
Since 28 June 2025, the German Accessibility Reinforcement Act (BFSG) has been in force. For dental practices that provide services to end consumers, accessibility can be mandatory. Even independent of the law, it is a strong quality signal and improves Google SEO. We build every page to WCAG 2.1 Level AA.
Can I integrate an online appointment system like Doctolib?
Yes. We integrate common systems such as Doctolib, jameda, Dr-Flex or Zuper via iframe or button link. Alternatively, we build a slim contact form that sends appointment requests directly to your practice inbox - including GDPR-compliant consent and spam protection.
What does a professional dental practice website cost?
Our starter package begins at EUR 599 net one-time plus ongoing maintenance from EUR 59 net per month. For practices with multiple focus areas (implantology, orthodontics, aesthetics), we recommend an extended package with dedicated focus pages. We discuss all details in a free initial consultation.
Can you rebuild my existing dental practice website?
We do not rebuild on top of WordPress installations but create a clean new build from scratch. We transfer existing content (text, images), restructure it and modernise the design. Benefits: no plugin legacy, full control over performance and accessibility, modern technology from the start.
How long does it take to build a dental practice website?
Depending on scope and how quickly your practice delivers content, we plan 3 to 8 weeks. A typical practice website with team, services, 3-5 focus pages and contact takes 4-6 weeks. We work in clear milestones so you can see progress at any time.
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What We Have Already Delivered
For a therapy practice, we developed a trilingual website with an animated landing page, interactive map and automatic contact form - features that are not achievable with a website builder or template.
View reference project →Full details on scope, packages and prices can be found on our Web Development services page.
View packages and prices →Ready for your new dental practice website?
In a free initial consultation, we look at your current online presence, clarify legal requirements under HWG and BFSG, and discuss focus areas, appointment system and timeline.
Book initial consultation (30 minutes)