Professional website for jewellers and goldsmiths

The website takes material descriptions, alloys, gemstone details, prices and workshop services from records approved by the business. It does not invent origin, value or authenticity claims. Statements with legal or gemmological significance receive review by the business or qualified specialists before publication.

For bespoke work, the page explains the general path from consultation and design to selection and quotation. It promises neither a fixed final price nor future value. Identity checks, payment, documentation and other internal duties remain entirely within the established processes and specialist systems of the business.

Data-minimizing contact paths and accessible presentation form part of the technical foundation. A separately agreed form may send a general callback request, but it does not accept valuation documents or sensitive evidence. Individual assessment remains with the jeweller and specialist advisors.

We deliberately do not build an in-house jeweller shop with shopping cart, online payment and shipping. This is not an arbitrary restriction but the result of a clear risk assessment: a jewellery shop touches PCI-DSS for card payment, PSD2 and 3D-Secure, the button solution under § 312j BGB, distance selling withdrawal rights with the exceptions for customised goods (§ 312g (2) No. 1 BGB - highly relevant for engraved or customer-specified rings), the GwG diligence duties for cash-equivalent transactions above 2,000 EUR and, for high-value shipments, insurance and transport-side risks. For an owner-led master business this burden destroys the margin of a small website structure. Anyone who needs a shop fares better on a specialized shop/payment platform on a separate subdomain - they carry alignment, 3D-Secure and chargeback.

An external wedding-ring configurator can be embedded via iFrame or button link as a separately agreed extension. If a specialised system is the better professional fit, we help you choose it, embed it and connect it cleanly to your website. Contracts, product logic, payments, orders, customer data and ongoing maintenance remain with the business and provider; Velvionix does not build an in-house configurator.

Customer, repair, valuation, identification, inventory and POS data remain in the existing specialist system. A customer-portal link, status link or booking widget is a separately agreed extension; contracts, sensitive data and ongoing maintenance remain with the business and provider.

A well-maintained Google Business Profile can complement local orientation. Consistent opening hours, services and contact details help classification without promising a particular ranking or catchment area. The private practical guide explains the foundations, and a separately quoted consultation is available for personal questions. The business remains responsible for changes and ongoing profile maintenance.

Local search topics can be covered as compact service areas within Starter. Additional specialist pages and guide or blog articles are separately agreed extensions; rankings for individual search intentions are not promised.

Authentic reviews can support trust. A link or data-minimizing widget embed is a separately agreed extension; no particular ranking, enquiry volume or sales outcome is promised.

Social media and inspiration channels can complement product and workshop presentation. Feed embeds and additional media are separately agreed extensions; content production, image rights and ongoing maintenance remain with the business or are agreed separately. Reach, demand and rankings are not promised.