Learn and decide
How Your Website, Business Profile and Ads Work Together
Your website, Google Business Profile and Google Ads each have a different job. Together, they can help people discover your services and find a clear way to get in touch.
Select an area to learn more.
Help Local Customers Find Your Business
Your Google Business Profile shows useful information about your business in Google Search and on Google Maps. Our practical guide explains how to update your details and opening hours yourself, and keep your profile aligned with your website.
- Keep your business information up to date
- Show services and contact details
- Keep your profile and website consistent
Turn Interest into Enquiries with Your Website
Your website explains what you offer, builds trust and makes it easy to get in touch. Your business profile and ads can direct visitors there. Small updates to existing website content are part of your ongoing website care.
- Make your services easy to understand
- Keep contact options easy to find
- Small website updates through ongoing care
Run Targeted Ads in Your Own Account
Google Ads can help you reach people searching for your services. You set your goals and budget in your own Google account. The practical guide covers the essentials; if you prefer, we can set up your first campaign together in a separately booked consultation.
- Control your own budget and settings
- Focus ads on the services you offer
- Review costs and results regularly
For Small Businesses That Want to Stay in Control
Tradespeople, hairdressers, photographers and cleaning businesses often offer much the same services over time. For these businesses, a focused Google Ads campaign with a manageable budget can be a sensible starting point - without having to create new campaigns all the time.
We want you to understand your ads and feel confident managing them yourself. Instead of paying Velvionix an ongoing account-management fee, you only book personal support when you need it. That leaves you free to put your advertising budget towards your ads. You should still check costs and performance regularly.
Your Route to Running Your Own Google Ads Campaign
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Start with the Interactive Guide
Once your Velvionix-built website is live and under ongoing care, access to our practical guide is already included. It walks you through the essentials of Google Ads for smaller budgets and Google Business Profile.
Included with website care.
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Set Up Your First Campaign Together, If You Wish
Would you like help getting started? In a separately agreed consultation, we can set up your first campaign together. We explain the settings and decisions through screen sharing while you operate your own account.
A separately booked consultation at an agreed fixed price.
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Carry On Independently, with Help When Needed
After launch, you can manage your campaign yourself and review the results regularly. If you have a question or want to make a change, we can talk through the next steps in another separately booked consultation.
No ongoing ads-management fee from Velvionix.
Want a clearer picture of which ads lead to enquiries through your website? We can set up suitable conversion measurement on your website under our care as a separate service, using a data-minimising, consent-based approach.
Frequently Asked Questions about Google Ads and Google Business Profile
Do I need to give Velvionix access to my Google account?
No. Your Google account stays entirely under your control. During a booked consultation, you can share your screen to show the relevant settings. You operate the account yourself; you do not need to share a password or add Velvionix as a user.
How often will I need to adjust a small Google Ads campaign?
If your services and target audience stay largely the same, you may not need to create new campaigns frequently. You should still check spending and results regularly, and make adjustments when needed.
What costs are there besides the advertising budget?
You set your advertising budget in your own Google Ads account and pay Google directly. Access to the interactive guide is included in your ongoing Velvionix website care. Personal consultations and conversion-measurement setup are charged only if you commission them separately.
Can I book this support for a website built by another provider?
No. This service is for clients whose website was built by Velvionix, is already live and remains under our ongoing care. Access to the guide and the related personal support are tied to that website-care service.
Will Velvionix take over managing my Google Ads account later on?
No. Our role is to help you manage your ads yourself, rather than run your account on your behalf. You can book further consultations for new questions or adjustments. We cannot guarantee particular ad positions, enquiries or revenue.
Ready to Take Control of Your Google Ads?
Tell us about your business and what you want to achieve. We can discuss how your website, Google Business Profile and a manageable advertising budget could work together.